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S4RB Inc. Steps up SmartLabel initiative

Private brand grocery retail specialist Solutions for Retail Brands (S4RB Inc.) has partnered with the Food Marketing Institute and the Grocery Manufacturers Association (the FMI GMA Trade Partner Association of SmartLabel Org) to assist US...
07 September, 2018

Are labels confusing customers?

Clean label has been focused on the removal of 'bad' ingredients, with consumers demanding a return to transparency through authenticity.  Unsurprisingly, ‘Free From’ and other such health trends were at the forefront at the 2018 Food & Drink...
15 August, 2018

Private brands transparency does matter

Today, private brands transparency isn’t an option.  It’s quickly becoming a requirement. 
25 April, 2018

Smart labels – QR codes versus point-of-sale barcodes

It is over a decade since QR codes emerged on FMCG packaging as a new way to engage with customers. Space on packaging remains at a premium with brand owners seeking the balance between brand, imagery, value proposition and the ever-increasing...
19 July, 2016
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