Recent Posts

The importance of alignment between call centers and own brand teams

At S4RB we talk a lot about one team. The importance of retail own brand teams and their own brand suppliers working together, around one view of product performance and one mission to deliver success. 
08 September, 2020

Retail, tics and anti-radiation mobile phone batteries: How I learnt not to sell

I used to sell anti-radiation mobile phone batteries.
12 September, 2018

S4RB Inc. Steps up SmartLabel initiative

Private brand grocery retail specialist Solutions for Retail Brands (S4RB Inc.) has partnered with the Food Marketing Institute and the Grocery Manufacturers Association (the FMI GMA Trade Partner Association of SmartLabel Org) to assist US...
07 September, 2018


At a recent FoodEx and associated exhibition I attended in the UK, there were some great artisan products on show. There was an array of assorted cheeses, an increased prevalence of chilli and a small number of speciality gins including the...
22 August, 2018

Why you should chase customers into the parking lot

There are lots of ways to find out what customers think. Some approaches even run the risk of temporarily disarming shoppers.
22 August, 2018

Is technology putting a band aid over poor customer service?

I’m by no way saying a good implementation of the right technology isn’t effective - I often go online and open up a chat window to talk to a representative to find out where my order is or arrange a return - but recently I arrived at the conclusion...
08 August, 2018

Price versus provenance: the challenge facing retailers

There is a lot of discussion about the need for transparency in the supply chain. The 'clean labelling' initiative continues to grow, with the driver for clear and unambiguous labelling, simpler 'pure' ingredients and clear provenance.
01 August, 2018

Confessions of a national brand snob

It was early afternoon on a chilly but bright spring Wednesday, halfway through the week and halfway through yet another diet and my fiancé had again neglected to provide me with any packed lunch for work. So I took advantage of the weather and...
25 July, 2018

New Sainsbury's Nectar scheme aims to reward true loyalty

Sainsbury's testing the waters off the South coast
18 July, 2018

The history of Aldi: A tale of two companies, with the same name

Welcome back history lovers! This time we are investigating the origins of Aldi. So, let’s start the DeLorean and warm up the flux capacitor, as we speed down the Autobahn at 88 mph into 1913!
13 June, 2018
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