Supply Chain Data Collection Campaigns: 5 Ways to Increase Efficiency, Effectiveness and Speed – Part Four

As I mentioned earlier in this series, without the right motivation to complete a task we all tend to put it off in favour of something more pressing. When it comes to data collection campaigns, requests for information quite often take significant work to complete. This means that there is a need to offer an appropriate incentive to the person who is going to complete each request. The crucial part of that statement is that it applies to the people involved as opposed to their organization. This brings us to our supply chain data collection tip for this week:

Tip 4: Recognize and reward good behavior


Say thank you when your suppliers provide the data you have asked for. Acknowledging quick and accurate turnaround on your requests makes it clear that the data is important to you. It also shows that you value the person who has provided it. Wherever possible, the results of your data collection campaign should be published, to provide further insight into the importance of the results, as well as their potential value to your suppliers.

Taking things a step further, you could recognize individuals or organisations that respond quickly in a league table. This approach rewards the best and highlights the rest. It also really helps to let the management in your supplier organizations know how well their employees have responded to your requests for data.  This gives individuals a personal incentive to respond quickly to your future data collection campaigns. The supply chain contacts that are working hardest to respond are highlighted at all levels and rewarded within this kind of transparency.

When it comes to information requests that involve multiple layers of the supply chain, it is useful for people at each level to see how their portion of the chain is performing. Each organization is motivated to provide the information required of them, as well as to chase the results down through their own suppliers.

Typically: With most retailers unable to easily and properly track the success of any campaign, the supply chain has learned to play a game of “wait and see” on requests.  There is no concept of personal accountability and very little corporate responsibility. In reality, it takes very little effort to support and encourage the people who are supplying the data you need. Rather than offering this incentive, however, retailers typically rely on largely empty threats to try and motivate people to comply with their requests.

In my final blog in the series, we will look at the best ways to monitor data collection campaigns and how to send effective reminders.  

Tags: Supplier development, Supplier engagement

Jan Fura

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