Private brand grocery retail specialist Solutions for Retail Brands (S4RB Inc.) has partnered with the Food Marketing Institute and the Grocery Manufacturers Association (the FMI GMA Trade Partner Association of SmartLabel Org) to assist US retailers with implementing SmartLabel within stores.
Fort Worth, Texas-based S4RB Inc. has been added to the associations’ list of approved suppliers to offer SmartLabel – a program which allows shoppers to scan QR codes on packaging in-store to access further information about products. These solutions provide customers with closer details about nutrition and bioengineered ingredients as well as information about sourcing and sustainability.
With research suggesting that consumers now want to know more information about the products they are purchasing than ever before, SmartLabel is playing a crucial role in helping retailers to be more transparent with customers.
Kieran Forsey, CEO and co-founder at S4RB Inc., said:
“The ethos of the SmartLabel initiative echoes the aims and ambitions of S4RB Inc. as a business, to bring customers, retailers and suppliers closer together – to develop tighter relationships and create better products. SmartLabel provides a means of sharing more product information with consumers than can physically be displayed on pack. The key for private brands in providing this is an efficient and repeatable process where suppliers play an inherent part of the information flow.
“Our work with retailers across the US and UK has found that those private brand lines that are more transparent about sources of key ingredients, nutrition and allergen information and the manufacturing process, perform significantly better in terms of sales. SmartLabel will be instrumental in taking this level of insight to the next level.
“Furthermore, with customers - particularly Millennials - becoming increasingly mindful about the origins or products, alongside the rise in people choosing to shop for free-from alternatives as well as vegetarian, vegan and flexitarian lifestyles, the demand for this greater level of insight will only rise in the years to come.”
Doug Baker, VP of Industry Relations at FMI, adds:
“Having recently partnered with S4RB to explore clean label trends, we’re enthusiastic S4RB agreed to join the SmartLabel initiative and further support private brand owners’ efforts to bring consumers more information than could ever fit on a package.”