S4RB in the press: Engagement solution delivers 50% increase in product panel attendance

S4RB received coverage in Grocery Trader regarding the increase in product panelling attendance for a large US retailer. Read on to find out more.

Engagement specialists Solutions for Retail Brands (S4RB) has achieved a 20% increase in the sign-up rate, and a 50% increase in attendance, for a leading US retailer’s product testing panels by using the principle of ‘gamification’ to re-brand the initiative and generate greater levels of interest and loyalty. These increases have led to an estimated saving of $20,000 per month when compared to external product testing options, as well as an increase in the volume and quality of feedback obtained.

Download the article as a PDF or read the full article on the Grocery Trader website.

Tags: Product insights, Supplier engagement

Kelly Cookson

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