Practice what you preach – One Team

Putting our company values down on paper

I was reading an article recently that touched on the difficulty of capturing a company’s true values – both explicit and implicit. It argued that it is unique experiences and stories that make up a company’s values rather than nice words superficially describing how the company wants to appear to the outside world.

It got me thinking about our values here at S4RB. Specifically, how we benefit from a particularly distinctive purpose and history, and most importantly, a unique vision.

Clearly, as I have touched on before in an earlier blog, people’s perceptions are subjective. And it goes without saying that this is no exception. However, there are key values that I believe every employee at S4RB would agree with and it is these same key values that underpin our One Team view.

I think it all boils down to one word for S4RB – opportunity. We have the opportunity to learn, the opportunity to be transparent, and the opportunity to understand the wants and needs of the retailer, supplier and the customer. It is this that allows us to embody the One Team principle that we believe in so much.

It allows us to be more than simply cross-functional and multi-skilled as individuals. It enables S4RB to be collaborative and adaptable both internally and with the retailer.

When I joined S4RB I never imaged I would be in a position to collaborate openly across so many functions of the business. Whether it is the development team, management, finance, marketing or sales. I had the opportunity to work across one team all with the same aim and belief in what we were doing. The result is innovation.

It makes sense. We practice what we preach.

Extending One Team to the retailer and ‘walking the talk’

As I said, S4RB is in a unique position to understand the retailer, supplier and the customer. And it is this that first formulated that idea – a Unified Brand Experience. We are constantly adding to our understanding though. A principle that runs throughout the company.

For example, it is important that we ‘walk the talk’. Getting onsite and working alongside the retailer as much as possible allows us to fully grasp what their goals are and how we can align these with the supplier and the needs of the customer.

I remember the first time we collaborated with a particular major retailer on a campaign to drive supplier engagement. We had the communications. We had the software. We had the audience.

But the feedback we got was that we didn’t understand ‘their’ language. Not retailer language. But, specifically, that retailer’s language – it wasn’t consistent with their brand. You see, the language may only appear to be superficial but it isn’t. Their goals and business principles are part of the language they use. And it’s the same for every retailer. They all have specific requirements.

We took it as an opportunity to learn and grow our understanding.

And it is this attitude that fundamentally underpins the S4RB I know.

Tags: Supplier engagement, Consumer trust

Alex Fitchett

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