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Do you really know your customer? Why you must master the art (and science) of omni-channel customer feedback management

Can you describe your typical customer? 
18 March, 2020

Making the Most of Customer Feedback

The challenges of collecting customer feedback Over the last decade or so, there has been a significant, overwhelming increase in customer feedback data available to retailers. 
11 February, 2020

The real value of own brand/retail customer feedback

Retailers today have many incoming streams of customer feedback. There’s the face to face route of in-store complaints and returns, call centre conversations, email, online chat and of course, social media.
14 January, 2020

Data is the new oil of the 21st Century

There is no doubt that we live in a world of big data. Every commentator talks about the increase of data for everything from the use of social media through to estimates of what will happen with the Internet-of-Things (IoT), but I only just learned...
18 December, 2019

Salt reduction in processed foods

Most people consume too much salt—on average over 8 grams per day, or around twice the recommended maximum level of intake as reported by the World Health Organization.
27 November, 2019

Helping private brand teams to act as brands

It is not surprising that given Velocity Europe is the My [Private] Brand conference, the word ‘Brand’ featured heavily. 
04 November, 2019

Five questions you must ask before starting new product development

At this month’s NPD Food & Drink Conference (Trend & Innovations), five useful questions were proposed: the five ‘Ws’ of product development.
31 October, 2019

FMI Private Brands DC Summit 2019

I had the opportunity to attend the 2019 FMI Private Brands DC Summit in September. 
10 October, 2019

Grocery retailers must take on this new role in the age of information

David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration:
02 October, 2019

Risk and Reward in a Landscape of Increasing Transparency

If you’re working in the FMCG or CPG industry today, then you know transparency is essential to growth. Brands that cannot claim sustainable sourcing practices or tell the story behind their ingredients are starting to lose market share to those...
18 September, 2019
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