Do you really know your customer? Why you must master the art (and science) of omni-channel customer feedback management
Can you describe your typical customer?
18 March, 2020
The challenges of collecting customer feedback Over the last decade or so, there has been a significant, overwhelming increase in customer feedback data available to retailers.
11 February, 2020
Retailers today have many incoming streams of customer feedback. There’s the face to face route of in-store complaints and returns, call centre conversations, email, online chat and of course, social media.
14 January, 2020
There is no doubt that we live in a world of big data. Every commentator talks about the increase of data for everything from the use of social media through to estimates of what will happen with the Internet-of-Things (IoT), but I only just learned...
18 December, 2019
Most people consume too much salt—on average over 8 grams per day, or around twice the recommended maximum level of intake as reported by the World Health Organization.
27 November, 2019
It is not surprising that given Velocity Europe is the My [Private] Brand conference, the word ‘Brand’ featured heavily.
04 November, 2019
At this month’s NPD Food & Drink Conference (Trend & Innovations), five useful questions were proposed: the five ‘Ws’ of product development.
31 October, 2019
I had the opportunity to attend the 2019 FMI Private Brands DC Summit in September.
10 October, 2019
David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration:
02 October, 2019
If you’re working in the FMCG or CPG industry today, then you know transparency is essential to growth. Brands that cannot claim sustainable sourcing practices or tell the story behind their ingredients are starting to lose market share to those...
18 September, 2019
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