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Woolworths deepens relationship with its own brand suppliers

Featured in Food Mag 2020: Woolworths Supermarkets has one of the most recognised brands in Australia, with all own in-house and exclusive brands developed and managed by a business unit within the Woolworths Group, Woolworths Food Company, or FoodCo. It includes Australia’s and New Zealand’s leading supermarkets Woolworths and Countdown. They partner with dynamic suppliers to provide a range of own- and exclusive-branded products to meet the ongoing and changing needs of Woolworths and Countdown customers.

Their people have a passion for food and non-food, with integrated teams of buyers, developers, quality, welfare and sustainability specialists, customer insights and sensory specialists, chefs, nutritionists and marketers. They all work closely with suppliers to deliver the best mix of quality, taste, innovation, nutrition and value for over 30 million customers per week across Australia and New Zealand. By focusing on its customers and providing, FoodCo aims to maintain a sustainable and competitive offering for Woolworths, Countdown and its supply partners.

Read the full article in Food Mag. 

Team S4RB

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