Featured in: Food Navigator October 2019
A software company has analysed 'Twitter noise' to determine the food trends important to today's UK shopper.
Vegan good, plastic and packaging, sustainability and palm oil are hot topics among consumers, according to the analysis, which was carried out by software companies Solutions for Retail Brands (S4RB) and Warwick Analytics. The report used AI techniques to categorise Twitter data captured between December 2018 and April 2019 and identified the key themes for that period. Customer tweets were analysed using a natural language processing tool called PrediCX, with the volume of Twitter messages remaining fairly constant at around 10,000 records per week.