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The Importance Of Supplier Engagement During The Coronavirus Outbreak

Featured in: KamCity April 2020

In the volatile and fast-moving circumstances the retail sector finds itself in – a vital part of the national response to COVID-19 – maintaining regular communication between retailers and suppliers is critical to ensure supply can keep up with significantly increased demand. David Taylor, Director at Solutions for Retail Brands (S4RB), explains how a new approach to supplier engagement can help retailers to uphold their responsibilities to customers, employees, shareholders and suppliers.

Developing a model of communication

In the context of COVID-19, retailers must traverse a narrow line between their responsibilities to customers, employees, shareholders and suppliers, and it is important that a model is developed to ensure these areas are communicated clearly.

By considering the power, the significance and size of the supplier relationship; legitimacy, how much attention is required in the current circumstances; and urgency, the importance of supply or business continuity, retailers can assess where supplier relationships require daily engagement during the crisis, or can continue to be monitored infrequently.

Read the full article.

KamCity

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