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Supplier engagement in the digital age

Featured in: Food Processing April 2019 - Page 30.

Kieran Forsey believes that cloud-based digital platforms can help build better relationships between own-brand suppliers and their retail customers.

Own label suppliers will know that making continual improvements to product lines is key to securing and retaining business, while avoiding any costly food safety errors. However, this growing pressure to innovate can be stifled by the fact that few have the luxury of being able to have any existing production line downtime to trial new products.

Short-term retail contracts mean that any technology or new product development investment would need to offer a good return in a very short period of time. Manufacturers and processors must also consider the operational and commercial impact of any line downtime, including possible fines for late delivery and even lost contracts.

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Team S4RB

marketing@s4rb.com

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