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Supermarkets At Risk Of Losses Of More Than £100m On Own Brands

Featured in. Kam City 2020.  After Lidl abandoned its €500m attempt to implement SAP (system application and product) technology across its supply chain in July 2018, Solutions for Retail Brands (S4RB) has warned that other supermarkets are at risk of losses of hundreds of millions of pounds as a result of failed implementations.

James Butcher, S4RB’s Managing Director, said: “Every retailer is currently restructuring their commercial and own brand teams and the pressure is on to deliver on this investment. Own brands are increasingly where retailers are doing battle.

“The major grocers are great at developing an own brand strategy, but the real challenge is getting the new systems and management structures to operate effectively, and this is costing them huge amounts of money each year.”

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