Featured in: Progressive Grocer. February, 2019. Progressive Grocer has been leading the U.S. grocery industry since 1922. Its signature editorial approach of providing balanced perspectives in every story makes it the most trusted resource in retail business media.
Online retailing is poised to transform the grocery industry as a whole, so it stands to reason that it has the potential to play a significant role in how private label is marketed to consumers.
“Projections suggest that the eCommerce private label market will quadruple in the next five years as a result of the widespread use of smartphones, improved online interfaces and mobile apps, as well as an expansion of crowd-sourced business models to meet growing shopping and delivery demand,” noted Steven Howell, solutions sales consultant at Nottingham, England-based Solutions for Retail Brands Inc. (S4RB).