FEATURED IN: KAM CITY, April 2019.KAM CITY IS FULL OF GROCERY NEWS, TOOLS AND TRAINING FOR KEY ACCOUNT MANAGERS (KAMS) WORKING FOR FMCG MANUFACTURERS.
Recent research from retail and shopper marketing agency, Savvy, found that 71% of UK shoppers have said that convenience is more important to them now than it was five years ago. Here, Josie Burt, solutions consultant for grocery retail specialist, Solutions for Retail Brands (S4RB), explains how own brands are set to take advantage of the growing trend towards convenience.
Consumer expectations have changed hugely over the last ten years, leading to a significant evolution of the UK’s grocery sector. Own brand products continually reinvent themselves to successfully replace many big brand staple products and now make up an increasing proportion of premium products in the nation’s average weekly food shop.
This huge shift in consumer expectations has impacted how retailers build relationships with customers, with the product-itself becoming the focal point of the shopping experience. The nature of own brand offers the perfect opportunity for retailers to steal a march on more recognised national brands, as well as disruptive discount retailers like Aldi and Lidl.