Featured in: Progressive Grocer, February 2019. Progressive Grocer has been leading the U.S. grocery industry since 1922. Its signature editorial approach of providing balanced perspectives in every story makes it the most trusted resource in retail business media.
As part of our Private Label Outlook coverage for the February 2019 issue of Progressive Grocer, we asked various experts to weigh in on how grocers could avoid the pitfalls to private-brand success with products that resonate with consumers.
STEVEN HOWELL, SOLUTIONS SALES CONSULTANT, SOLUTIONS FOR RETAIL BRANDS INC. (S4RB)
Private brands have never been more important to a retailer’s strategy, and this means they should be viewed as a strategic pillar to provide a competitive edge. Indeed, many retailer brands are now viewed as brands in their own right, with Kroger’s Simple Truth a great example of this trend. Rather than viewing their brands as an afterthought for value products, retailers should have a genuine strategy for differentiated private label ranges and grow them as valued assets.