Any credible private brand needs a system to maintain detailed product information. Whether referred to as a 'spec system' or 'PLM', these brand compliance solutions are the essential 'one truth'.
Obviously, there is a requirement to ensure everything from the safety of products (e.g. correct allergen statements) to legal compliance on nutritional fact panels, claims and bio-engineering disclosures.
"Prevent error, promote claims and protect your brand promise" as Paul Woodward, Senior Director, Oracle Retail Brand Solutions, explains. "See it, assess it, track it and deal with it...end to end transparency, track and trace and recall management capabilities from Oracle Brand Compliance".
However, by necessity, these systems provide a wealth of data that, used well, maximise the return-on-investment (ROI). And, as one client put it, it is the difference between thinking of a compliance solution as "defensive" and how to use it to be "offensive".
For example, nutritional information is an essential component of any brand compliance/PLM solution for food/grocery. Used to ensure accurate pack copy information, ingredients statements, and a nutritional fact panel. To ensure that is correct is the 'defensive' move.
maximise brand value, deliver winning private brand products and secure ROI by maximising the value from orbc compliance data.
We work with clients to utilise this same data from Oracle Retail Brand Compliance (ORBC) to provide the reports and information that drive brand initiatives around nutrition. To ensure that improvements in nutrition not only meet increasing legislative demands but also help to minimise costs (e.g. reduce Government taxes on sugar). And, most importantly, drive the brand improvements by range or category that deliver on the brand promise. This is the 'offensive' use of compliance data.
The S4RB approach is not only to help retailers visualise this information but use the Affinity™ platform to translate information into supplier-facing KPI. KPI, which can then be used to engage and activate suppliers and ultimately drive change. To highlight where products do or do not meet a new brand objective. To trend where improvements are or aren't being made by category/department. Doing this through 'one view' so that not just developers but merchants/buyers and suppliers all have one view and one common goal.
Nutrition is just one example of extracting information from compliance data. The information held within the ORBC product or packaging specification can similarly drive product initiatives, such as ensuring products are 'free-from' by highlighting specific ingredients. It can also enable businesses to reduce materials or increase recyclability, supporting brand and government commitments like the UK 2025 Plastic Pact.
ORBC provides value in terms of compliance/reporting and S4RB help clients use that information within supplier scorecards and KPI such as %PCR content in packaging or %Products that meet the brand goals to drive positive, sustainable change.
This approach recognises that any private brand team has finite resources and therefore addresses how to collaborate with suppliers in order to drive change. Whether it is more' eyes on' a particular issue or the additional expertise and resource, the key is to inform those suppliers/vendors to recommend the packaging changes to be more sustainable or improve nutrition to expand the free-from range.
It is not just around products where there is value to compliance data, but more on that another day.