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Inside Private Brands

Robert Neill

Robert Neill

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Putting the fire into Amazon's private brands

Posted by Robert Neill on Jun 19, 2019 12:54:25 PM

When shopping on Amazon, I’ve never really noticed its private brands - apart from perhaps AmazonBasics and the Echo and Fire devices. That probably says more about my shopping habits than anything else! I don’t really buy much from Amazon, I’m more of an Amazon window shopper; Amazon is my price comparison tool of choice.

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