In a previous blog, I wrote about the opportunity to extract more value from compliance data. To not only be ‘defensive’ but to be ‘offensive’ to drive positive improvements and support winning private brand products. Examples included using Oracle Retail Brand Compliance (ORBC) information to produce winning products in nutrition, free-from, sustainable and lower-cost packaging.
PLM or Brand Compliance solutions are increasingly essential for transparency. Paul Woodward, Senior Director, Oracle Retail Brand Solutions, explains,
“It’s important that brands understand that transparency is a core component for building loyalty with today’s shoppers. Beyond openly communicating with their customers, this means that brands must go to new lengths to adhere to high standards of transparency, traceability and honesty if they want to acquire, cultivate and retain loyal customers.”
However, as I explored before, there is also value beyond the product and transparency data within ORBC. ORBC also maintains other compliance information and metrics, such as surveillance information, like audits and visits. It provides one central compliance record of the actions and observations from audit and site visits. For example, a private brand team are on a supplier site for a first production run. At the same time, several issues or opportunities for improvement have been identified, which are inputted into ORBC.
Historically, it is fair to say that previously this was used in a ‘defensive’ manner. It was ensuring compliance and food safety. But just as product information can be used in more ‘offensive’ initiatives, so can audits and visits information. For example, the information can be used to identify suppliers with a higher incident of ‘issues’. This information can inform sourcing decisions and demonstrate being a proven lead indicator of other supply issues.
Furthermore, analysis across suppliers can identify common issues, meaning there is more to be had in terms of value within this compliance data and the ability to drive continuous improvement.
The education, FAQ and supplier-development tools within the Affinity platform can all be applied to assist suppliers, making them proactive and help reduce issues. This proactive approach allows suppliers to do more on-time, right-first-time, which is beneficial for the supplier and, importantly, for the brand — resulting in a more productive private brand team and less risk of issues arising from consumers — a win-win.
S4RB works with ORBC clients to help maximise the value in their compliance data, using the information to drive brand initiatives, accuracy, consistency and mutual operational efficiency.