The announcement from supermarket chain Iceland that it is aiming to replace plastic packaging on its own-label products with trays and bags made of paper within the next five years has caused a great deal of media attention. There is much to support the idea that this is more than just a simple but effective PR move.

James Butcher examines Iceland’s target to eliminate plastic packaging on all own-branded products by 2023.

Read more in the featured article by Packaging News