Steven Howell

Steven brings more than 30 years of global experience in retail, CPG manufacturing, consulting, and technology to the Private Brands Industry. He specializes in product lifecycle management process design, supply chain management, organization design, business process improvement, project management, and system design and implementation. Steven has worked with organizations in North and South America on Business Development, Sales, Organization structure, Business Process, Technology implementation, and supply chain issues by understanding their business needs and translating into process designs, requirements and solutions, building key business & organizational capabilities.

Recent Posts

Staying (virtually) connected - Velocity goes Global!

In the past, Velocity (hosted by My Private Brand) was a great place to connect with the rest of the Private Brands industry. 
23 July, 2020

FMI Private Brands DC Summit 2019

I had the opportunity to attend the 2019 FMI Private Brands DC Summit in September. 
10 October, 2019

Velocity 18 - the My Private Brand conference: Private brands have a new face

I had the opportunity to attend the My Private Brands Velocity conference in September. The overarching message from the speakers and retailers in attendance was: there’s a new face to private brands, one that’s all about building and growing brands.
04 October, 2018

What does a good private brands supplier look like?

Your private brands are more relevant than ever - as consumers look for more solutions, instead of individual products or brands.  Based on numerous reports and research, the evidence shows that retailers with distinctive, differentiated private...
05 September, 2018

Private brands transparency does matter

Today, private brands transparency isn’t an option.  It’s quickly becoming a requirement. 
25 April, 2018

Sam’s Club game plan on the right track for private brand success

In February, Walmart announced a change in leadership at Sam’s Club with the appointment of John Furner as CEO. This Walmart veteran’s path to CEO includes previous leadership roles in operations, merchandising and sourcing in addition to expatriate...
29 March, 2017

Planning a winning retail sustainability strategy

I recently attended the FMI/GMA Global Sustainability Summit which through a variety of speakers, was very successful in presenting sustainability strategies, practices and opinions in the food industry.
29 September, 2016

How collaboration can take private label brands to the next level

Store Brands will be holding its Innovation & Collaboration Summit on August 15, 2016. Billed as an innovation-focussed education event, it aims to help retailers, suppliers and service providers take today's store brand programs to the next level....
12 August, 2016

Sustainability and its emerging relevance in building customer advocacy and loyalty

The Food Marketing Institute (FMI) is holding its annual Global Sustainability Summit from 10th - 12th of August in New Orleans. This is a major industry event and has been developed to give companies the tools, connections and proactive solutions...
02 August, 2016

The FDA has finalized changes to the Nutrition Facts label – The time for action is now!

The FDA has finalized changes to the Nutrition Facts label (NFL) which will have a sweeping impact on every single food manufacturer, retailer and distributor in the US. Food imported will also need to meet these requirements. Every package of food...
20 June, 2016
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