Penny Coates

Penny Coates is our retail non-executive director, with over 25 years’ executive experience with organisations including Mars, PepsiCo, and Boots. She has held a number of senior positions throughout her career, including private label director at Asda and most recently, managing director for the Manchester Airports Group. With experience in manufacturing, retail and airport management, Penny’s particular areas of focus include sustainability, team leadership and the successful delivery of commercial growth. Penny has also held a number of non-executive, governance and trustee positions in a variety of organisations including Chester Zoo and Citizens Advice. At S4RB, Penny plays a key advisory role in helping retailers to embrace supplier engagement software and flourish in an increasingly competitive own label market. She also offers direction on developing innovative products and providing outstanding customer experience for expanding and varied client base.

Recent Posts

Demystifying your sustainability journey

It is now several years since my then team at a U.K. airport achieved carbon neutrality for ground operations. At the time we were well ahead of the curve and the learning was immense. The achievement was respected by our customers even then, and as...
27 October, 2021

Chasing the tail of change management

Change management is a fundamental part of our lives. The accelerating need to manage change is ubiquitous. Global issues such as climate change, COVID-19, consumer health, rapidly developing technology, competitor activity, social media etc. all...
21 April, 2021
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