Michelle Decelis

Recent Posts

What breakfast drinks can teach us about product innovation for own brands

They say that “breakfast is the most important meal of the day”, and in my life that is so true. After a good eight hours sleep (partner’s snoring permitting), it is important to refuel and re-energise yourself by starting your day with sufficient...
27 February, 2019

A fussy shopper’s perspective on the modern-day grocery shopping experience

A couple of months back, Co-op became one of the first UK supermarkets to introduce an app that allows customers to pay via their mobile phones for the items they buy in store. This ‘shop, scan and go’ app is similar to the service Amazon created...
21 November, 2018

Confessions of a national brand snob

It was early afternoon on a chilly but bright spring Wednesday, halfway through the week and halfway through yet another diet and my fiancé had again neglected to provide me with any packed lunch for work. So I took advantage of the weather and...
25 July, 2018
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