Kelly Cookson

Kelly is a marketer of ten years with B2B and B2C experience. She joined S4RB in 2015 as Marketing Manager and is responsible for developing the marketing strategy and overseeing activity in the UK and the US. Her particular interests in the grocery retail space are sustainability and packaging.

Recent Posts

Bring your supplier communications out of the noughties

Most of us are aware that we probably spend too much time looking at screens and perhaps instant messaging is creating a whole generation of workers who are adverse to picking up a phone to speak to someone or even walking over to a colleague’s desk...
13 June, 2019

March is National Frozen Food Month

March is National Frozen Food Month in the U.S. Promoted by National, Frozen & Refrigerated Foods Association Inc (NFRA), this year’s theme is ‘Savor the taste of real food… just frozen’.
11 March, 2019

Time to stop the pop? Retailers should strive to make all their own brand packaging easily recyclable.

With the furore around packaging waste in the UK seemingly reaching fever pitch, consumers and the press are increasingly protesting, boycotting and calling-out product packaging which is deemed bad for the environment.
30 January, 2019

S4RB attend Velocity: The My Private Brand Conference 2018

We are delighted to be Gold Sponsors of the 2018 Velocity: The My Private Brand Conference taking place in Charlotte, North Carolina. Kieran Forsey, CEO S4RB Inc. & SVP North America will be speaking at the event:
11 September, 2018

S4RB Inc. Steps up SmartLabel initiative

Private brand grocery retail specialist Solutions for Retail Brands (S4RB Inc.) has partnered with the Food Marketing Institute and the Grocery Manufacturers Association (the FMI GMA Trade Partner Association of SmartLabel Org) to assist US...
07 September, 2018

How might suppliers be affected by the tesco/booker and co-op/nisa takeovers?

With two major takeovers in the pipeline for the UK grocery channel, we were approached by just-food for comment on how this might impact suppliers and ultimately, the customer product experience. Our non-executive retail director, Penny Coates,...
24 November, 2017

Ex-Private Brand Director Joins S4RB

Nottingham-based Solutions for Retail Brands (S4RB) has announced the appointment of its new non-executive retail director.
23 March, 2017

S4RB helps British suppliers connect with Waitrose customers

Solutions for Retail Brands (S4RB) is helping to bring local and regional suppliers closer to Waitrose customers.
22 February, 2017

Data collection campaigns: Collecting operation-critical information from third parties

Big Data. It’s all the rage right now. With ever-increasing computer power and seemingly endless sources of information about everything under the sun, businesses can take their decision-making to a whole new level. Whether you’re interested in...
05 December, 2016

Press release: Seven figure investment for private brand software specialist

Leading private brand specialist Solutions for Retail Brands (S4RB) has secured a major capital boost from private equity investment manager Foresight Group.
15 November, 2016
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