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James Butcher

James Butcher is an experienced director and entrepreneur with over 25 years’ experience in retail, food, manufacturing and packaging. Initially with a focus on packaging coding labelling, artwork and inspection systems, James helped to revolutionise the retail barcode labelling market with Prestek. Following a trade sale to Markem, James helped achieve an estimated 70% worldwide market share for its SmartDate range of thermal overprinters as global product manager. This was achieved across categories including food, beverage and pharmaceuticals, working with both global brands and private brand manufacturers. In the late 1990s, James was founding director of Claricom, which progressed to world market leader for Packaging Coding Management software and consulted to major retailers on barcodes, artwork management and best practice coding and traceability. James Butcher joined Solutions 4 Retail Brands (S4RB) in 2009 as managing director, and has led the transformation of the business from specialist advisers on retail brands, to the market leader in consultancy-led software provision of cloud-based tools for Supplier Engagement and UBX (Unified Brand Experience).

Recent Posts

Increased online sales means retailers need to give more weight to reviews

Conservative industry estimates put the Cost of Poor Quality total at higher than 10% of sales through its impact on gross margin. And one place this is most transparent to customers is through online reviews. 
19 May, 2020

Post Covid-19: New ways of working for own brand teams?

The ‘high street’ will not be the same after COVID-19; I think something most pundits would agree on. Store formats are likely to change. The use of online shopping will increase. 
12 May, 2020

COVID-19 – What’s next for Private Brands?

The New Normal Nobody knows the long-term impact Covid-19 will have, but there is general consensus that when things return to ‘normal’, there will almost certainly be a new ‘norm’ in many different ways. There seems little doubt work habits and...
01 April, 2020

Data is the new oil of the 21st Century

There is no doubt that we live in a world of big data. Every commentator talks about the increase of data for everything from the use of social media through to estimates of what will happen with the Internet-of-Things (IoT), but I only just learned...
18 December, 2019

Helping private brand teams to act as brands

It is not surprising that given Velocity Europe is the My [Private] Brand conference, the word ‘Brand’ featured heavily. 
04 November, 2019

Five questions you must ask before starting new product development

At this month’s NPD Food & Drink Conference (Trend & Innovations), five useful questions were proposed: the five ‘Ws’ of product development.
31 October, 2019

Are retail handheld scanners a missed opportunity for consumer feedback?

With the most recent report from VDC Research predicting the global market for handheld self-scanning hardware, software, and services to grow 65% from $117.3M in 2018 to $195.2M in 2023, we can expect to see more and more of these adopted for price...
22 August, 2019

Alibaba – moving beyond China to rival Amazon

I was fortunate enough to listen to Lidia Palubina (Senior Consultant, Kantar Consulting) when she presented at the pre-event seminars for PLMA 2019. I think most people know of Alibaba – an enormous online marketplace – but it was obvious from Ms...
25 July, 2019

Is the U.S. leading the way in retail technology?

At this year’s PLMA Trade Show (the ‘World of Private Label’ International Trade Show) in Amsterdam, there was inevitably a lot of discussion on the parallels and differences between Europe and North America in terms of private label - or 'own...
12 July, 2019

PLMA 2019 – where the industry sees RED

In the pre-PLMA seminar this week, IGD presented their updated forecast for retail growth in an interesting presentation on the future of traditional retail, where those of us lucky enough to attend got to see RED – the IGD model for retail success,...
22 May, 2019
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