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James Butcher

James Butcher is an experienced director and entrepreneur with over 25 years’ experience in retail, food, manufacturing and packaging. Initially with a focus on packaging coding labelling, artwork and inspection systems, James helped to revolutionise the retail barcode labelling market with Prestek. Following a trade sale to Markem, James helped achieve an estimated 70% worldwide market share for its SmartDate range of thermal overprinters as global product manager. This was achieved across categories including food, beverage and pharmaceuticals, working with both global brands and private brand manufacturers. In the late 1990s, James was founding director of Claricom, which progressed to world market leader for Packaging Coding Management software and consulted to major retailers on barcodes, artwork management and best practice coding and traceability. James Butcher joined Solutions 4 Retail Brands (S4RB) in 2009 as managing director, and has led the transformation of the business from specialist advisers on retail brands, to the market leader in consultancy-led software provision of cloud-based tools for Supplier Engagement and UBX (Unified Brand Experience).

Recent Posts

‘Natasha’s Law’ – One year to go

In 2019, the Government set out new legislation placing stricter requirements on pre-packaged foods to carry a full list of ingredients - known as ‘Natasha’s Law’. Natasha’s Law follows the tragic death of Natasha Ednan-Laperouse, the teenager who...
06 October, 2020

Private Brand Supplier Engagement; the Impact of Brexit?

It is fair to say that back in 2019, Brexit dominated the news. The same is said for 2018. It is hard to believe but we probably all wish it had been in 2020 too. Because that means we wouldn’t have been in the grip of a global pandemic, but clearly...
14 September, 2020

The importance of alignment between call centers and own brand teams

At S4RB we talk a lot about one team. The importance of retail own brand teams and their own brand suppliers working together, around one view of product performance and one mission to deliver success. 
08 September, 2020

To Become Agile in Private Brands, First Break the Iron Triangle

Private brands need to be agile. It is no longer commercially viable for new product development to take forty or fifty weeks. There is the need to be more responsive to competition, customer demand and customer trends. We have seen this more than...
27 July, 2020

Covid-19 will separate the optimists from the pessimists

I think we can all agree that few people are unaffected by COVID-19, and the impact will last for months or years to come. But one thing is obvious with the ceaseless media and industry coverage. It will separate the optimist from the pessimist....
09 June, 2020

Increased online sales means retailers need to give more weight to reviews

Conservative industry estimates put the Cost of Poor Quality total at higher than 10% of sales through its impact on gross margin. And one place this is most transparent to customers is through online reviews. 
19 May, 2020

Post Covid-19: New ways of working for own brand teams?

The ‘high street’ will not be the same after COVID-19; I think something most pundits would agree on. Store formats are likely to change. The use of online shopping will increase. 
12 May, 2020

COVID-19 – What’s next for Private Brands?

The New Normal Nobody knows the long-term impact Covid-19 will have, but there is general consensus that when things return to ‘normal’, there will almost certainly be a new ‘norm’ in many different ways. There seems little doubt work habits and...
01 April, 2020

Data is the new oil of the 21st Century

There is no doubt that we live in a world of big data. Every commentator talks about the increase of data for everything from the use of social media through to estimates of what will happen with the Internet-of-Things (IoT), but I only just learned...
18 December, 2019

Helping private brand teams to act as brands

It is not surprising that given Velocity Europe is the My [Private] Brand conference, the word ‘Brand’ featured heavily. 
04 November, 2019
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