James Butcher is an experienced director and entrepreneur with over 25 years’ experience in retail, food, manufacturing and packaging. Initially with a focus on packaging coding labelling, artwork and inspection systems, James helped to revolutionise the retail barcode labelling market with Prestek. Following a trade sale to Markem, James helped achieve an estimated 70% worldwide market share for its SmartDate range of thermal overprinters as global product manager. This was achieved across categories including food, beverage and pharmaceuticals, working with both global brands and private brand manufacturers. In the late 1990s, James was founding director of Claricom, which progressed to world market leader for Packaging Coding Management software and consulted to major retailers on barcodes, artwork management and best practice coding and traceability. James Butcher joined Solutions 4 Retail Brands (S4RB) in 2009 as managing director, and has led the transformation of the business from specialist advisers on retail brands, to the market leader in consultancy-led software provision of cloud-based tools for Supplier Engagement and UBX (Unified Brand Experience).
It is not surprising that given Velocity Europe is the My [Private] Brand conference, the word ‘Brand’ featured heavily.
04 November, 2019
At this month’s NPD Food & Drink Conference (Trend & Innovations), five useful questions were proposed: the five ‘Ws’ of product development.
31 October, 2019
With the most recent report from VDC Research predicting the global market for handheld self-scanning hardware, software, and services to grow 65% from $117.3M in 2018 to $195.2M in 2023, we can expect to see more and more of these adopted for price...
22 August, 2019
I was fortunate enough to listen to Lidia Palubina (Senior Consultant, Kantar Consulting) when she presented at the pre-event seminars for PLMA 2019. I think most people know of Alibaba – an enormous online marketplace – but it was obvious from Ms...
25 July, 2019
At this year’s PLMA Trade Show (the ‘World of Private Label’ International Trade Show) in Amsterdam, there was inevitably a lot of discussion on the parallels and differences between Europe and North America in terms of private label - or 'own...
12 July, 2019
In the pre-PLMA seminar this week, IGD presented their updated forecast for retail growth in an interesting presentation on the future of traditional retail, where those of us lucky enough to attend got to see RED – the IGD model for retail success,...
22 May, 2019
I will admit unashamedly that I’ve stolen this title from Doug Baker’s (VP at FMI) closing presentation at this year’s Velocity event. Alongside Kroger, Wakefern, Walmart and others, Doug discussed the pace of transition from private label to...
07 May, 2019
I’m sure we’ve all heard the expression; it has been around long enough. Apparently, it appears in pretty much all proverb collections from the 16th Century onwards. Many hands make light work.
24 April, 2019
With the evolution of online trading, social media and other digital transformations, there is plenty written about the fact that “data is the new oil” – all helping to fuel this current evolution. Some would even say it’s a revolution.
06 March, 2019
Most people recognise the maxim from their business life, but the concept pervades our personal lives too. Consider the Apple Watch and Health app; how many iPhone users have not checked the ‘health app’ to see their step count at least once? Some...
20 February, 2019
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