David Taylor

David Taylor is an award-winning retail consultant specializing in digital business transformation involving suppliers. David is a passionate and vocal thought leader on diverse topics including product safety blockchain implementations, “supplier stories” marketing campaigns and artificial intelligence (AI) powered product development. The common thread is the importance of delivering measurable business results through successful supplier engagement at scale. David now leads the growth of S4RB’s existing accounts as Client Success Director, using his proprietary ‘Success Worth Sharing’ methodology. This approach focuses on delivering measurable, outcome-oriented results (Success) with clearly attributable value (Worth) that can be shared to promote mutual growth (Sharing).

Recent Posts

Grocery retailers must take on this new role in the age of information

David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration:
02 October, 2019

Building your private label: how to beat CPG at their own game

Private label products are set to increase their share of dollar spend from 15% to 25%. The higher margins afforded by private label products are like a desert oasis to those trudging across the unforgiving retail market. Budget retailers circle...
14 November, 2018

S4RB Talks: Branded exclusive supplier due diligence

David Taylor explains the importance of supplier due diligence and shares his top tips on how retailers can better manage this to avoid risk. 
17 October, 2018

Own brand and the fourth industrial revolution

We're quickly entering the fourth industrial revolution.
20 September, 2018

Retail, tics and anti-radiation mobile phone batteries: How I learnt not to sell

I used to sell anti-radiation mobile phone batteries.
12 September, 2018

New Sainsbury's Nectar scheme aims to reward true loyalty

Sainsbury's testing the waters off the South coast
18 July, 2018

Due diligence defence is dead: branded exclusives, millennials and reputation management

My first day at S4RB was a blur.
06 June, 2018

Why 'extra mile' technology will surpass 'last mile' in 2018

Ever since Ford re-positioned themselves as a technology company as opposed to a car manufacturer, I've been acutely aware of others following similar paths.
30 May, 2018

Sainsbury's takeover of Nectar widens data divide and puts more retailers at risk

Data is the new oil. And for a one time payment equivalent to 2 million barrels of the black stuff, J Sainsbury's (JS) has taken control of customer loyalty scheme, Nectar.
04 April, 2018

Is Asda missing the 'spark'?

Asda’s trading troubles have been well documented in recent years. The rise of the budget Grocer coupled with increasing consumer expectations on everything from range, innovation and accessibility have placed significant strain on Asda's once...
28 March, 2018
Share this blog:

Leave a reply

Subscribe to our monthly blog digest

Recent posts