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David Taylor

David Taylor is an award-winning retail consultant specializing in digital business transformation involving suppliers. David is a passionate and vocal thought leader on diverse topics including product safety blockchain implementations, “supplier stories” marketing campaigns and artificial intelligence (AI) powered product development. The common thread is the importance of delivering measurable business results through successful supplier engagement at scale. David now leads the growth of S4RB’s existing accounts as Client Success Director, using his proprietary ‘Success Worth Sharing’ methodology. This approach focuses on delivering measurable, outcome-oriented results (Success) with clearly attributable value (Worth) that can be shared to promote mutual growth (Sharing).

Recent Posts

Making the Most of Customer Feedback

The challenges of collecting customer feedback Over the last decade or so, there has been a significant, overwhelming increase in customer feedback data available to retailers. The latest mind-bending Big Data stats say that, in 2020, there will be...
11 February, 2020

The real value of own brand/retail customer feedback

Retailers today have many incoming streams of customer feedback. There’s the face to face route of in-store complaints and returns, call centre conversations, email, online chat and of course, social media.
14 January, 2020

Grocery retailers must take on this new role in the age of information

David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration:
02 October, 2019

Building your private label: how to beat CPG at their own game

Private label products are set to increase their share of dollar spend from 15% to 25%. The higher margins afforded by private label products are like a desert oasis to those trudging across the unforgiving retail market. Budget retailers circle...
14 November, 2018

S4RB Talks: Branded exclusive supplier due diligence

David Taylor explains the importance of supplier due diligence and shares his top tips on how retailers can better manage this to avoid risk. 
17 October, 2018

Own brand and the fourth industrial revolution

We're quickly entering the fourth industrial revolution.
20 September, 2018

Retail, tics and anti-radiation mobile phone batteries: How I learnt not to sell

I used to sell anti-radiation mobile phone batteries.
12 September, 2018

New Sainsbury's Nectar scheme aims to reward true loyalty

Sainsbury's testing the waters off the South coast
18 July, 2018

Due diligence defence is dead: branded exclusives, millennials and reputation management

My first day at S4RB was a blur.
06 June, 2018

Why 'extra mile' technology will surpass 'last mile' in 2018

Ever since Ford re-positioned themselves as a technology company as opposed to a car manufacturer, I've been acutely aware of others following similar paths.
30 May, 2018
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