We explored social listening in a previous blog and covered the differences between generic models, and tuneable, granular models when looking for customer insights from Twitter and other unstructured text-based feedback.
31 July, 2019
Social listening has been with us for a while, as has text analytics. These techniques pick out topics and sentiment of issues from social and indeed private data sources to inform brands how their customers are feeling and what they’re talking...
05 June, 2019
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